About Velour House
Velour House is a study in detail, texture, and rhythm.
We build clothes that feel lived-in from the first wear familiar silhouettes, elevated fabrics, no shortcuts. The goal isn’t to chase trends. It’s to make pieces that sit quietly in your wardrobe and still get chosen first.
Founded on the belief that style comes from restraint, not noise, every drop is designed with intention. We draw from downtown energy, vintage references, and modern tailoring to create collections that speak without trying too hard.
You’ll see it in the weight of a hoodie, the fall of a collar, the shape of a cuff. It’s all deliberate. Because good design isn’t loud it just lasts.
This Is Not Fast Fashion
We don’t overproduce. We don’t restock the obvious. We believe in seasonal evolution and permanent staples. We want our customers to grow with the brand, not cycle through it.
Everything is designed in-house and crafted with people we trust—from patternmakers to production partners. Small runs. Big standards.
What Velour Means to Us
Velour is softness with structure. It’s old-world comfort in a modern cut. It represents who we are: people who move through the world with quiet confidence.
Velour House isn’t for everyone. That’s fine with us.
We’re not here to fit in—we’re here to fit right.
